Due to the continuing success of the Nike Vapormax Plus, there are some heady expectations surrounding 2024’s Nike Air Max Plus Drift. There’s something about the Tuned Air icon that lends exceedingly well to modern reinterpretations, and given the proliferating colorways of the model, it’s clear that Nike is ensuring it doesn’t drift away. The […]

It’s a rather familiar story in the Nike canon; a collaborator revives a shoe from the archives (Stussy, in this case), it experiences a mini-resurgence, and Beaverton creatives bring it back in official capacity for a renewed run. The Nike Air Max 2013 broke from that mold slightly, if only because its retro effort came […]

The chunky, TPU-heavy aesthetics of the Air Max Plus Drift continue to make the model an eye-catching silhouette as it marches on in its rookie season. As it begins to carve out its own aesthetic territory in the catalog, successive editions like the upcoming “Cyber” colorway elucidate what we can expect from the model moving […]

The Air Max 1 may not be in the same Y2K class as the Zoom Vomero 5 or New Balance 1906R, but the all-grey aesthetic here reinforces that it’s an S-tier “dad shoe” in the right applications. A greyed-out concoction of “Photon Dust” & “Wolf Grey” is on the way in men’s sizing. It’s not […]

Those tapped into Nike releases will know that Beaverton has a tendency to roll out takes on the same spotlight shade across multiple models. “Racer Blue” has appeared a few choice times on monochrome Shox R4 and Vomero 5 “Racer Blue” editions, but the Nike Air Max 90 is taking on the hue in more metered […]

With June about to come to a close, it’s time to look back at the most recent season of New Balance MADE In USA piloted by Aimé Leon Dore founder Teddy Santis. On June 27th, the final two of the Spring/Summer 2024 collection will be released to the public — one of which is this […]

The New Balance 550 may have slipped from its status as NB’s premier “hype shoe,” ceding space to currently collab canvases de jour like the New Balance 1906R & New Balance 1000. However, the increased accessibility of recent drops means many more options to get in on the lifestyle model, including some genuinely inventive colorways. Case […]

One of the surprise hits for Jordan Brand in 2024 has been the Jordan Spizike Low, bringing a more reserved construction to the eccentric Spike Lee mashup. With most of its releases inching towards sell-outs in both adult and GS sizing, Beaverton creatives are offering up another option for the kids; a molten combo of […]

2025 is shaping up to be one of the books. Along with some cross-category projects within Nike that include the Nike SB Air Force 1 and Nike SB Air Max 95, the core batch of general-release and/or skate-shop only SB Dunks have been impressive to say the least. The early outlook looks even better as […]

Looking ahead specifically to the Halloween-themed festivities of the Holiday 2024 season, Nike and the Kobe Brand have created the Kobe 5 X-Ray in honor of the Black Mamba’s astounding five NBA championships earned throughout his tenure as a Laker. Although the story has been told before, Nike loops in an unsuspecting source material that […]