Unquestionably the fastest growing division in Boston is New Balance Hoops, assembling an impressive roster of NBAers (and future pros like Cooper Flagg) to go alongside their growing inline catalog. As the tip-off of the NBA season approaches, they’ve begun to unveil their latest & greatest offerings – the TWO WXY v5 is next up, […]

PUMA is home to the most formidable creative power couple in the industry; Rihanna and A$AP Rocky. While the former has been creative director of womenswear for almost a decade, Lord Flacko hopped on board as creative director of PUMA x Formula 1 last year. The two parties released their first project, a Puma Inhale […]

2024 marks Hello Kitty’s 50th anniversary, and Sanrio has predictably pulled out all the stops to shine a light on everyone’s favorite cat-inspired character. On top of a lengthy list of digital activations, including an augmented reality app that allows fans to interact with Hello Kitty, the Japanese brand is also reprising its ongoing partnership […]

We’re officially in the Dame 9 era. After revisiting the BAPE partnership that brought Lillard’s line easily its most coveted pairs, the “Playoffs” colorway brings the silo to market in mainline fashion in very short order. As we shift our attention to a season filled with new looks for #0’s latest, the second step is […]

Kobe Bryant and Nike Basketball are committed to pushing the Black Mamba culture forward with a variety of releases in adequate amounts that would ensure any Kobe fan wanting to wear his shoes on the court would get the opportunity to. That’ll soon transfer over to the lifestyle front with the release of the Nike […]

Despite Jordan Brand cancelling several holiday releases, we’re continuing to get first looks at new pairs scheduled for later this year. Next up is the Air Jordan 12 “Blueberry,” initially previewed in April and now shown here for the very first time. While 2025 will be a big year for the Jordan 12 thanks to […]

Caitlin Clark has been dominating headlines all year long. The 2023-24 Naismith Award winner led her Iowa Hawkeyes to the NCAA championship game and then promptly became the #1 overall pick in the WNBA draft a few weeks later back in April. As a pro, her rookie campaign with the Indiana Fever has been nothing […]

The rookie year of the ANTA KAI 1 has been a smash success for the brand and Irving, and it seems they’re only getting started. With the public release of the ANTA KAI 1 Speed already looming for this season, we’re getting a fresh look at the lifestyle arm of the KAI conglomerate. #11 gave […]

The Air Jordan 5 “El Grito” releases on September 12th, dropping via SNKRS and a limited number of retailers. A commemorative edition oding to Mexican culture, this pair already released in Mexico, with the 12th bringing its widest release yet. Retail is set at $210 and exclusively men’s sizing will be available. We’ve compiled a […]

While the brand-new Crazy 8 Low elucidates adidas’ efforts to keep the select models in the Three Stripes Kobe Bryant line fresh, the bulk of their work in recent times has spun it into the future. Take the adidas MAD IIINFINITY, a next-century spinoff of the Crazy 1 unveiled towards the top of the year. […]