Jerry Lorenzo’s Fear Of God Athletics and adidas are ready to author the next chapter of their partnership with the all-new II Basketball this December; the first true performance model by the hands of the west coast streetwear maven. Following a lengthy product development stage, Lorenzo unveiled two versions of the shoe on a Complex […]

Reebok’s reorientation is in focus once again. The Boston giant just posted a new spot, set to air across television and web, that flexes some of their latest and greatest brand signees. The message is clear almost by the title, attempting to widen the definition of “sport” as we know it, posturing that the word […]

While Nike’s focus on sports innovation has always extended to the younger demo, 2024 has been a particularly notable year. On top of their usual kids’ sized offerings on the soccer pitch and basketball court, they unveiled their first-ever kids skate shoe in Q2, the Nike Day One. Now, another sport gets its own fresh […]

Initially expected to release via adidas channels on November 11th, the next batch of CLOT x adidas Gazelles is now set to pre-launch in late November via JUICE ahead of a wider global release. Two colorways are on tap, one in off-white and another in collegiate navy. The top halves of both shoes take after […]

Nike’s annual Doernbecher Freestyle collections have helped raise over $40 million for Oregon’s Doernbecher Children’s Hospital since 2004. On top of the regularly scheduled six-shoe capsule, which is currently poised to release in late 2024, the program is also celebrating its 20th anniversary by auctioning off memorable pairs from year’s past. Over fifty sneakers are […]

Add another to the slate of 2025 Jordan Releases. With our understanding of the Spring and Summer slate rounding into form, a new Fall colorway now enters the fray. Sliding in alongside drops like the Air Jordan 12 “French Blue” and Jordan 12 “Taxi” is a fresh women’s exclusive, the Air Jordan 3 “Starfish.” At […]

atmos truly loves a glow-in-the-dark sneaker. Across their expansive, brand-diverse catalog, luminescent accents are a mainstay, stretching from link-ups in 2013 to ones that landed just months ago. The Japanese imprint is bringing that motif to the fore once again as the ASICS GEL-Kayano 14 crests in popularity, set to usher in the “Yakoutake” colorway […]

Since linking for the first time in 2022, Jae Tips x Saucony has established itself as one of the most formidable collaborative relationships in the sneaker industry. All of the Bronx artist’s shoes have been instant sell-outs, with demand and consumer interest levels coinciding with the partnership’s applaudable evolution. As successful collaborators often do, Jae […]

Kyrie Irving’s ANTA KAI 1 Speed continues to surface in new colorways, now saddled with a fresh look dubbed “Young At Heart.” The design is inspired by Kyrie’s father Drederick Irving, who himself is an ANTA signee, and centers around the idea that “you don’t stop playing because you get old; you get old because […]

Saquon Barkley has clearly proved that his former employer, the New York Giants, made a horrible decision by letting him explore free agency. His Week 9 highlight was the final nail in that coffin when he hurdled a defensive back backwards in what might be one of the greatest plays in NFL history. Now, that […]