Stone Island and New Balance each stand as truly totemic fashion labels in the UK. It was only a matter of time before the two met in a formal capacity, and since beginning a collaborative relationship, product has come fast and furious. Just a matter of months after uniting on the New Balance 574, the […]

Soccer has always had great influence over sneaker culture, and given the resurgent popularity of soccer shoes for lifestyle wear like the adidas Samba, Nike has been giving some of its most popular models likeminded soccer-inspired makeovers. First came the Air Max Plus Tiempo, a fusion of the Sean McDowell icon and Nike Tiempo boots, […]

Another day at the office for New Balance MADE in UK. The across-the-sublabel continues to churn out cleaned-up aesthetics atop premium composition. The latest offering under the umbrella is the New Balance 991v2, enjoying a stellar first year on the shelves and again impressing in “After Midnight / Sepia Tint.” The navy & off-white combination […]

Unquestionably the fastest growing division in Boston is New Balance Hoops, assembling an impressive roster of NBAers (and future pros like Cooper Flagg) to go alongside their growing inline catalog. As the tip-off of the NBA season approaches, they’ve begun to unveil their latest & greatest offerings – the TWO WXY v5 is next up, […]

PUMA is home to the most formidable creative power couple in the industry; Rihanna and A$AP Rocky. While the former has been creative director of womenswear for almost a decade, Lord Flacko hopped on board as creative director of PUMA x Formula 1 last year. The two parties released their first project, a Puma Inhale […]

2024 marks Hello Kitty’s 50th anniversary, and Sanrio has predictably pulled out all the stops to shine a light on everyone’s favorite cat-inspired character. On top of a lengthy list of digital activations, including an augmented reality app that allows fans to interact with Hello Kitty, the Japanese brand is also reprising its ongoing partnership […]

We’re officially in the Dame 9 era. After revisiting the BAPE partnership that brought Lillard’s line easily its most coveted pairs, the “Playoffs” colorway brings the silo to market in mainline fashion in very short order. As we shift our attention to a season filled with new looks for #0’s latest, the second step is […]

Kobe Bryant and Nike Basketball are committed to pushing the Black Mamba culture forward with a variety of releases in adequate amounts that would ensure any Kobe fan wanting to wear his shoes on the court would get the opportunity to. That’ll soon transfer over to the lifestyle front with the release of the Nike […]

Despite Jordan Brand cancelling several holiday releases, we’re continuing to get first looks at new pairs scheduled for later this year. Next up is the Air Jordan 12 “Blueberry,” initially previewed in April and now shown here for the very first time. While 2025 will be a big year for the Jordan 12 thanks to […]

Caitlin Clark has been dominating headlines all year long. The 2023-24 Naismith Award winner led her Iowa Hawkeyes to the NCAA championship game and then promptly became the #1 overall pick in the WNBA draft a few weeks later back in April. As a pro, her rookie campaign with the Indiana Fever has been nothing […]