Although sportswear companies have been connecting with young athletes and talents for decades, the rise of NIL deals in recent years has opened the doors to far more competition in the industry. Luring future stars has never been a major challenge for Nike given the magnanimity of its current brand representatives, so when someone like […]

Nike has officially unveiled its newest Air Max shoe – the Nike Air Max 1000. According to Nike Chief Design Officer John Hoke, the Air Max 1000 is a 3D-printed re-imagination of the Air Max 1, and made in collaboration with 3D-printing leader Zellerfeld. A Breakdown Of The Nike Air Max 1000 At the foundation […]

VANDYTHEPINK is on a generational run of collaborations. Partnerships with Pokémon, A Bathing Ape, and IF And Co. were announced in November alone, and the Korean-owned brand that started in the DMV area is ready to add one of the most sought-after global footwear brands on the market to their fast-growing portfolio.   There’s a […]

Continuing a precedent set in 2002, Nike will soon celebrate the upcoming Lunar New Year with a “Year Of The Snake” collection made up of longstanding lifestyle classics. As we creep closer to late January, we’re starting to get a glimpse at some of the releases on tap. Next up is another serpentine Dunk Low, […]

Perhaps more than any footwear brand out there, Salomon is closely aligned with the high fashion world. Their proximity to Maison Margiela does a lot of the heavy lifting in that regard but link-ups with luxury-adjacent names like Sandy Liang, Dover Street Market, and L’Art De L’Automobile only further the sportswear-meets-runway association. Aries is helping […]

Australian creative house HAL Studios and ASICS are poised to check off the second half of their GEL-Kayano 20 collaboration in short order. After being teased all the way back in January, the “Malt” colorway finally released in late October 2024. Now a few weeks later, the “Bone” colorway is gearing up to release broadly […]

Things keep coming up Tyler, The Creator. Just notching two weeks atop the Billboard 200 for “CHROMAKOPIA,” he’s continuing to apply pressure in our corner of the world, further building on a rock-steady relationship with Converse. To that end, he notched a version of the Chuck 70 dedicated to the chart-topping LP, but it’s his […]

Montreal-based master of minimal Jjjjound is ready to partner with adidas once more for another supremely crafted pair of classics from the archives. Arguably the most iconic of the brand’s history, the Superstar is now front and center of this collaboration as it appears with unprecedented levels of craftsmanship thanks to its Made In Germany […]

The Nike Air Force 1 Low continues to surface in new looks that are perfect for autumn and winter, offering devotees ample options aside from the quintessential “Flax” colorway. Official images now reveal a “Light British Tan” pair for Spring 2025, complete with with a compelling nubuck and suede mix up top. The former material […]

HIDDEN NY’s ascension from Instagram moodboard to full-on clothing brand will be studied one day. Images of concept collaborations turned into the real thing when HIDDEN linked with Salomon for its first official sneaker project in 2022, and now two years later, the ambiguous New York imprint has also developed a working relationship with ASICS. […]