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If you look good, then you feel good. If you feel good, then you play good. If you play good, they pay good. These are the principles of the one and only Deion Sanders aka Coach Prime, the NFL legend who took the college football world by storm upon his first season as the master […]

No better sneaker option that a crisp pair of Tuned Air on a hot summer day. You’ll have to patiently wait for both former and latter because this upcoming Air Max Plus won’t arrive until later this season, and the actual warm days continue to elude us deep into April. For this latest in-line release […]

adidas and Anthony Edwards are stepping on the gas for the Playoffs, revealing the all-new AE1 Low in yet another audacious ad campaign that proves they’re not ducking any smoke and creating it at the same time. Based on the quick teaser in the Instagram video posted by Anthony and adidas Basketball, the AE1 Low […]

Michael Jordan just turned 61 years old in February, and his Air Jordan signature shoe line is about to turn 39. As MJ has aged since his retirement from basketball, his personal tastes have gotten more refined and simpler. He prefers the soft touch of premium-grade leathers, the fine stitching and intricate embroidery, and attention […]

James Harden’s first batch of adidas Harden Vol 8 designs continues its steady rollout with the “Flamingo Pink” colorway dropping on April 15th. One of six looks unveiled in February, The Beard’s next signature pair stands out as the most vibrant Vol 8 application to date. Where other debut colorways follow a formula consisting of […]

The arrival of Olympic Skateboarding has opened so many doors, both for pro skaters and the sponsors that outfit them. Among the latter of those two groups, Nike SB is leading the charge by introducing a new model ahead of the 2024 Paris Games; the Nike SB PS8. The name of the shoe honors the […]

More than ever, Nike’s performance gear knows absolutely no bounds. They’ve taken things from the trail, to the court, to the Great Outdoors- and now, with the Paris Olympics just months away, they’re folding in a model for one of the newest sports introduced to the games. The Nike Jam aims at being the first […]

While new general release pairs of the silhouette emerge on a constant basis, 2024 has brought a ton of elevated, high-heat sorts of drops for the Air Jordan 1 Low. We’ve known about a “White/Black/Wolf Grey” pair dropping this summer for a while, but early mock-ups have differed in presentation, hardly a surprise given Jordan […]

In Paris, Nike just unveiled a look at a number of Air footwear prototypes as part of their global Nike: On Air presentation. On stage were a number of the brand’s top Olympic athletes including Sha’Carri Richardson and A’ja Wilson showcasing the latest in Air innovation in footwear and apparel form. Each carries AIR branding, […]

Breanna Stewart’s next signature Puma shoe is every bit as decorated as her career. The reigning WNBA MVP has thrived in the collegiate, professional, and international ranks, and plays a huge role in Puma’s growing basketball roster, having now debuted three signature shoes with the arrival of the Puma Stewie 3. Officially unveiled in Paris […]