Name: Nike Cortez “Morse Code/Cacao Wow/Velvet Brown”Colorway: Cacao Wow/Velvet BrownSKU: IR0800-299Retail Price: TBCRelease Date: TBCRetailers: NikeNike has unveiled another model in its Cortez “Morse Code” lineup, this time taking shape as a “Cacao Wow/Velvet Brown” colorway.Similar to its predecessor, the upcoming iteration switches out the Cortez’s leather build with suede uppers in a deep brown hue. Complementing details land on the panel swoosh, and the debossed check and Nike emblems on the fold over tongue and heel. Subtly placed on the lateral ankle and insoles is a Morse code that spells out “N I K E” — a fitting placement. The shoe then rests on a dark brown insole and outsole, while matching laces tie them together for a neat finish.Click here to view full gallery at Hypebeast

Name: Nike Dunk Low “Baroque Brown”Colorway: Light Orewood Brown/White-Metallic Gold-Baroque BrownSKU: IO4244-102MSRP: TBCRelease Date: Spring 2026Where to Buy: NikeNike has debuted the classic Dunk Low silhouette in a chic “Baroque Brown” colorway.The upcoming model switches out the silhouette’s traditional leather build with a soft, dark beige leather base and deep brown suede overlays. The same suede and hue land on the panel swoosh, accompanied by other branding on the tongue tag, insoles and embroidered Nike heel logo. A subtle contrast can be spotted on lateral ankle, where Nike affixed a mini golden swoosh with a textured finish. It then rests on a white midsole and brown outsole, while matching brown laces tie them together for a cohesive look.Click here to view full gallery at Hypebeast

Name: Nike Total 90 III “Olive Aura”Colorway: Olive Aura/Pale IvorySKU: IB4204-301MSRP: $125 USDRelease Date: December 9Where to Buy: NikeNike is giving the Total 90 III silhouette yet another snakeskin makeover, this time in the hue of “Olive Aura.”The upcoming women’s model sees soft olive, black and gray snakeskin wrap itself around the silhouette’s uppers. A panel swoosh embroidery in white offers a subtle contrast, with more branding on the medial’s circular 90 logo, the toebox and heel swooshes and the “total90III” ankle emblem in white and a soft brown. The shoe rests on a white midsole and black outsole, while matching laces tie them together for a neat finish — allowing the textured uppers to shine.Click here to view full gallery at Hypebeast

Name: New Balance 9060 “Silver Metallic” PackColorway: Raincloud, Permafrost, MoonbeamSKU: U9060ERG, U9060ERP, U9060ERMMSRP: $150 USDRelease Date: Holiday 2025Where to Buy: New BalanceNew Balance is set to release the 9060 “Silver Metallic” Pack, an expansion of the line featuring three new subtle colorways with reflective accents.The pack includes three distinct options. The “Raincloud” iteration utilizes the brand’s classic grey tones for a familiar aesthetic, which is then elevated by the inclusion of reflective silver details. Capturing a seasonal mood, the “Permafrost” pair combines deep brown suede and off-white mesh to create a warm look perfect for winter ensembles. Finally, the “Moonbeam” colorway balances contemporary trends with tradition, featuring a neutral palette designed to highlight the reflective elements without overpowering the overall design.While an official release date has not yet been confirmed, the New Balance 9060 “Silver Metallic” Pack is anticipated to drop during the Holiday season.Click here to view full gallery at Hypebeast

Name: Nike Air Force 1 Low “Black/Smoke Gray”Colorway: Black/Smoke Grey-Dark Smoke GreySKU: IB6842-002MSRP: $130 USDRelease Date: Holiday 2025Where to Buy: NikeNike is giving the Air Force 1 Low “Black/Smoke Gray” a textural upgrade.The upcoming model’s uppers are built with textured leather and smooth nubuck, while the panel swoosh arrives as an intricate embroidery in varying hues of gray. The heel’s generic Nike embroidery is switched out for a more extravagant cursive font, with more branding details on the tongue tag and insoles. It rests on a black midsole and outsole, while matching black laces tie them together for a neat finish.Click here to view full gallery at Hypebeast

As Hypebeast celebrates its 20th anniversary — brought to life at last month’s New York exhibition chronicling the past two decades — we’ve spotlighted the people, brands, and moments that have impacted our community.While the milestone serves as a time for reflection, we have taken a look back at some of the labels that have built an equally culture-defining legacy.For this installment, we break down seven decades of PUMA. Established in 1948 by Rudolf Dassler after parting ways with his brother on a shoe brand they co-owned, the iconic Formstrip logo was patented in 1958 and has since become a globally recognized emblem.From sneaker silhouettes to design technology, we delve into the pieces that have built the foundation of the brand’s acclaim, cementing itself as one of the leading sportswear labels in the industry, as well as a deserved place in the history books.1966: PUMA KINGA footballing staple, the PUMA KING made its debut on Portuguese striker Eusébio as the PUMA KING EUSEBIO during the 1966 FIFA World Cup. With a leather upper and nylon sole construction, its lightweight feel made it a favorite among the best goal scorers and playmakers such as the likes of Pelé, Cruyff, Maradona, and Matthäus. It has since transcended the pitch into the lifestyle realm with revived styles from the likes of Jil Sander, Alexander McQueen, Rhude, and more.1968: PUMA SUEDEIntroduced at the 1968 Mexico Olympics, most notably on Tommie Smith as he raised his fist in solidarity with the American civil rights struggle, the silhouette had initially been named Crack. The PUMA SUEDE then arrived updated in the ‘80s with a wider fit and bigger sole, making its mark on the New York hip-hop and break culture scenes. Decades later, the SUEDE remains a symbol of street culture — celebrated for its timeless style.1973: PUMA CLYDEWhen PUMA started using suede, one of the basketball players who built an affinity for the material was Walt “Clyde” Frazier. The New York Knicks Hall of Famer famously featured it on his signature sneaker with PUMA, which made him the first professional NBA player with his own shoe. Boasting an easy-to-dye suede upper, Frazier was reported to wear a new pair every game. With the likes of Banksy, Noah, Dapper Dan, and many more adding their signature touches to the silhouette, the CLYDE has cemented itself as an icon in the sneaker world.1981: PUMA CALIFORNIAHeading to the west coast, the 1981 PUMA CALIFORNIA references the California Technique of shoe manufacturing that utilizes only two parts: a sole and upper, credited to women during the Civil War. The PUMA CALI that we know now was launched in 2018, and with design roots paying homage to its OG, it finds inspiration from tennis whites with a particular focus on women’s footwear, with PUMA adding its signature upper on top of a brand-new platform sole.1985: PUMA RSThis acronym for Running System was developed by strapping a computer to a running shoe’s heel that analysed data to compare runs, improve performance, and understand how to become faster, more efficient, and competitive.. The RS-Series was the result of this research and vision of achieving its most advanced cushioning with the creation of a Multiplex IV midsole that combined physical and chemical characteristics for better shock absorbency and motion control.1987: PUMA SLIPSTREAMBasketball in the ‘80s ushered in an era of big sneakers. Boasting a high-top build with added support through its leather construction, the PUMA SLIPSTREAM soon became a player-favourite for its stability and protection. Originally released in two-tone colorways designed for college teams, it soon found its base among Japanese streetwear communities at the start of the millennium.1990: PUMA TRINOMICMaking more leaps in footwear cushioning technology, PUMA introduced another advancement with the TRINOMIC. Inspired by the strength of honeycomb, the hexagonal system in the sole allowed it to compress and rebound to effectively withstand impact. This innovative tech was then incorporated into a selection of the brand’s sportswear and lifestyle sneakers, with the likes of Ronnie Fieg and BAPE adding their styles to key silhouettes.1997: PUMA CELLBuilding upon the TRINOMIC system seven years prior, the CELL also presented a visible honeycomb-inspired structure made from polyurethane cells that offered a flexible cushion that outperformed conventional foam soles of the time.1999: PUMA MOSTROFuturism extended beyond its technology in the ‘90s. Enter the MOSTRO of 1999, which, with its futuristic design, represented the experimentation associated with the millennium. Fusing track spikes with surfing shoes, the result was a low-profile silhouette that took Y2K by storm.2000: PUMA SPEEDCATA year after entering performance motor racing, PUMA continued its low-profile design aesthetic with the SPEEDCAT. Merging street style with driving inspirations, its racing roots unlocked a new category for the brand. And with a sleek suede upper and a variety of colorway offerings, it wasn’t long before it became PUMA’s most sold sneaker ever.Honorable collab mentionsYo! MTV Raps (2006), FENTY (2014), KITH x colette (2016), Jay-Z 4:44 Clyde (2017), A$AP Rocky (2024), JJJJound (2025).Click here to view full gallery at Hypebeast

Name: Nike Air Foamposite Pro “University Blue”Colorway: University Blue/White-Midnight NavySKU: HF0794-400MSRP: $240 USDRelease Date: February 13, 2026Where to Buy: NikeThe era of technical audacity is officially returning. Nike has set an official release date for the Air Foamposite Pro “University Blue,” a highly anticipated retro that revives one of the most vibrant colorways of the iconic silhouette.The Air Foamposite Pro is renowned for its seamless, futuristic aesthetic, a design achieved through a complex molding process. This specific edition is cloaked in a brilliant University Blue hue across its entire sculpted shell, a color instantly recognizable to fans. The vibrant blue provides a striking contrast to the bold black accents that cover the interior, laces, and outsole. True to its “Pro” status, the shoe features a supportive carbon fiber shank plate visible in the sole, cementing its technical performance roots.The return of this loud, unashamedly bold colorway is a major event for collectors. The Foamposite, a relic of late ’90s and early 2000s basketball design, has maintained a massive cult following. The “University Blue” drop honors the shoe’s original, disruptive spirit, ensuring its unique, one-piece construction continues to turn heads on and off the court.Click here to view full gallery at Hypebeast

Name: CLOT x BAPE x adidas SuperstarColorway: Off White/Branch/Olive CargoSKU: KJ1473MSRP: TBCRelease Date: TBCWhere to Buy: BAPE, CLOT, adidasEdison Chen’s CLOT, BAPE and adidas Originals have linked up for a three-way collaboration starring a reimagined Superstar sneaker silhouette.The sneaker features CLOT’s signature Silk Royal patterning alongside BAPE’s recognizable ABC camo, applied across the Three Stripes branding, heel patches and star emblems. A polished leather base provides a clean canvas for these layered motifs, while embossed CLOT branding and debossed logos from both streetwear partners reinforce the collaborative identity.Click here to view full gallery at Hypebeast

Name: Air Jordan 1 Low “Black Denim”Colorway: Black/Racer Pink-Pale IvorySKU: IR0842-010MSRP: $125 USDRelease Date: Spring 2026Where to Buy: NikeJordan Brand is giving its most versatile silhouette a rugged, street-ready makeover with the upcoming release of the Air Jordan 1 Low “Black Denim.” This new colorway is a bold exercise in material contrast, honoring the shoe’s long-standing adoption by streetwear culture while introducing a new, durable texture to the classic design.The sneaker is defined by its clever material application. The base of the shoe, including the mid-panel and toe box, is constructed from a dark black denim, providing a substantial, textural feel. This raw canvas is framed by premium tumbled black leather overlays, creating a high-quality finish. Adding to the workwear aesthetic, a sharp contrast stitching is used throughout the denim panels, a subtle yet crucial detail that emphasizes the shoe’s construction.By fusing the black denim underlays with the smooth leather, the Air Jordan 1 Low successfully blends basketball heritage with a raw, utilitarian aesthetic. The look is grounded by a black rubber midsole and outsole, ensuring the shoe maintains its sleek, low-profile stance. The Air Jordan 1 Low “Black Denim” is scheduled to drop in next year.Click here to view full gallery at Hypebeast

Name: Action Bronson x New Balance 1890 “Baklava”Colorway: “Baklava”SKU: TBCMSRP: TBCRelease Date: Spring 2026Where to Buy: New BalanceThe Action Bronson x New Balance 1890 “Baklava” is the latest collaboration between the Queens-born rapper-chef and the Boston-based footwear brand. Building on the success of his colorful 990v6 “Baklava” series, Bronson’s new design introduces a fresh silhouette that merges classic runner DNA with bold technical detailing. The sneaker features contoured overlays and ventilated underlays, sitting atop a full-length ABZORB midsole with boxy cushioning pods engineered for comfort. Its palette is striking: denim blue and gray upper are punctuated by teal green “N” logos, complete with red accents to create a look that is both performance-oriented and unapologetically expressive. Design features include contoured overlays and ventilated underlays, tied together by rugged, boot-style laces. Functionally, the shoe is built for optimal comfort with a full-length ABZORB midsole featuring boxy cushioning pods.Click here to view full gallery at Hypebeast