SummaryThe Colombian superstar has been appointed as Reebok’s newest global brand ambassador.Karol G is the face of Reebok’s “Born Classic. Worn for Life.” campaign. The partnership will continue to flourish in 2027 with the duo’s first collaborative collection, including sneakers and apparel. Karol G has been named Reebok’s newest global brand ambassador, with a collaborative launch on the way for 2027.⁠⁠Karol G has inked a multi-year contract with Reebok as the face of its new campaign, “Born Classic. Worn for Life.” The Colombian superstar will star in the brand’s upcoming global initiatives, marking a new era with the revival of Reebok’s Classics line in pure leather.⁠⁠“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a global brand ambassador feels like a full-circle moment,” said Karol G in a statement.⁠⁠The duo will work on a collaborative collection for 2027, marking Karol G’s official entry into footwear. Reflecting her style and global drive, the collection will include several sneakers and apparel designed by the artist.⁠Take a closer look at Reebok’s announcement campaign starring Karol G in the gallery above.Click here to view full gallery at Hypebeast

SummarySZA just debuted her first Vans sneakers at Paris Fashion WeekFive one-of-one pairs have been embellished by gemstones in collaboration with Rachel GoatleyBoth the Authentic 44 and Old Skool 36 are featured, however, no pair is ever expected to reach retail shelvesThe SZA x Vans era is here. After being named the skate brand’s artistic director last August, the beloved artist has pulled up to Paris Fashion Week in her first pair of “VanSZA” sneakers. Designed specifically for fashion’s biggest stage, SZA wore the Authentic 44 “Ladybug Garden” to Pharrell’s Louis Vuitton FW26 menswear show. This one-of-a-kind take on the classic silhouette sees it embellished with gemstones by Rachel Goatley.Four additional one-of-one pairs by Goatley are in SZA’s rotation for PFW. Another Authentic 44 offers a “Temperature Ctrl” colorway that sees a navy base adorned with everything from blue sapphire to yellow citrine and garnet gemstones. From there, the Old Skool 36 stands out in three distinct presentations: a green “Enchanted Forest” with malachite and amethyst, a black “Radiance” that pairs diamond with opal, and a taupe “Camo / Earth” which features chocolate diamond, emerald, pearl, moonstone, and more. All five sneakers are equipped with special lace charms, aglets, and a “VanSZA” dubrae.None of these pairs are said to be releasing to the public. However, we now have an idea of the shared creative vision between SZA and Vans as we look forward to their first collaborative collection. Keep an eye out for updates as the two are set to hold a special community signing and product giveaway in Paris later this week.Click here to view full gallery at Hypebeast

Name: Nike Air Max Goadome Low “Black”Colorway: Black/AnthraciteSKU: IQ0641-001MSRP: $175 USDRelease Date: 2026Official images of the Nike Air Max Goadome Low “Black” showcase a sleek, monochromatic adaptation of the legendary ACG-inspired boot, streamlined into a versatile low-top silhouette.The design maintains the rugged DNA of the original Goadome while lowering the cut for a sleeker profile. Dressed in its stealthy titular hue, the upper is constructed in durable leather, accented with subtle perforations beneath the lace‑stay for breathability. The quarters feature an inset Swoosh merged into the heel counter, a detail that shifts slightly in this low‑top version compared to the high‑cut model. The padded tongue and collar provide comfort and support, while tonal flat laces reinforce the utilitarian aesthetic.Underfoot, the sneaker is equipped with a full‑length Air Max cushioning system, visible through the midsole for impact absorption and all‑day wear. The outsole retains the boot‑like tread pattern, ensuring traction across varied surfaces. Finished in a monochrome black and anthracite palette, the Goadome Low balances functionality with understated style, making it versatile for both urban wear and outdoor use.Click here to view full gallery at Hypebeast

Name: Melitta Baumeister x Nike Vomero PremiumColorway: Total Orange/Hyper Crimson/Orange Chalk/BlackSKU: IQ7166-800MSRP: $230 USDRelease Date: Spring 2026The Melitta Baumeister x Nike Vomero Premium “Total Orange/Black” is generating significant buzz as the German-born, New York-based designer begins the rollout for her first sportswear collaboration. While an official release date has yet to be confirmed, a sign-up page is now active, allowing fans to register for notifications and updates ahead of the anticipated Spring 2026 launch.The sneaker showcases Baumeister’s avant‑garde approach, transforming the Vomero into a performance‑meets‑couture statement piece. The upper is drenched in a vivid burnt orange base, layered with blackened, distressed overlays that create a scorched, crinkled effect across the mesh and synthetic panels. The quarters and tongue carry this charred detailing, while a sand‑colored sockliner provides subtle contrast. Branding is deliberately understated, with the Nike Swoosh partially obscured by the distressed finish, reinforcing the deconstructed aesthetic. Even the laces are pre‑distressed, echoing the upper’s weathered look, while the dual ZoomX/Air Zoom midsole is treated with similar blackened effects to maintain cohesion.With sign‑ups now live, anticipation builds for this Spring 2026 release, as the Vomero Premium “Total Orange/Black” positions itself as both a functional runner and a conceptual fashion piece.Click here to view full gallery at Hypebeast

Name: LeBron 23 “Honor The King”Colorway: Hyper Jade/Deep Royal Blue/Bleached Turquoise/University GoldSKU: IH1513-300MSRP: $210 USDRelease Date: Available NowWhere to Buy: NikeLeBron James continues to cement his legacy as a champion of social justice with the unveiling of the Nike LeBron 23 “Honor The King,” a silhouette that serves as both a performance vehicle and a historical monument. This release draws profound inspiration from the Lorraine Motel in Memphis, Tennessee, which is the site of Dr. Martin Luther King Jr.’s assassination in 1968 and the National Civil Rights Museum. By channeling the spirit of the historic venue, James connects his own on-court dominance with a broader narrative of Black history.The sneaker’s design is a nod to the motel’s mid-century aesthetic and its role as a sanctuary during the Jim Crow era. Purchased by Black businessman Walter Bailey in 1945, the Lorraine Motel was one of the few safe places for Black travelers in the South. This LeBron 23 mirrors this history with an all-teal upper derived from the motel’s iconic doors and signage colorway, paired with a gold Swoosh and medial crown motifs that bridge Dr. King and King James. A bold “EQUALITY” graphic is stamped on the heel, a recurring theme in James’ signature line, while the backstory is deepened by James’ own philanthropic history. In 2016, James donated $2.5 million USD to the museum to fund an exhibit honoring Muhammad Ali.The Nike LeBron 23 “Honor The King” is avaiable now via the Nike webstore. Collectors picking up will also receive a custom sticker sheet.Click here to view full gallery at Hypebeast

Name: Pharrell x adidas Humanrace EVOLUTION ProColorway: TBCSKU: KJ1992MSRP: $1,000 USDRelease Date: January 24Where to Buy: adidasadidas and Pharrell Williams’ Humanrace have officially announced the EVOLUTION Pro, a $1,000 USD running shoe that merges elite performance engineering with a visionary aesthetic. Serving as a provocative design study, the release offers a rare glimpse into the future of footwear, filtering athletic innovation through the lens of contemporary culture.Building upon the athlete-validated foundation of the original ADIZERO Adios Pro Evo 1, this new iteration introduces a wider sole and sensory, touch-reactive elements. These haptic features are designed to create an intimate connection between the wearer and the product, evolving the sneaker from a traditional tool into an immersive experience.The shoe is meticulously crafted with a lightweight white Monomesh upper, elevated by a unique 5D raised dot pattern and a tonal lacing system. Despite its conceptual nature, the shoe remains a performance powerhouse, utilizing the innovative Lightstrike Pro midsole to ensure top-tier comfort and responsiveness. Pharrell’s distinct design language is reflected in the monochromatic palette, treating the silhouette as a canvas for technical mastery and minimalist refinement. Take a closer look at the official images above.Click here to view full gallery at Hypebeast

Name: Vibram FiveFingers “Year of the Horse”Colorway: TBCSKU: TBCMSRP: TBCRelease Date: January 26Where to Buy: VibramIn celebration of the Lunar New Year, Vibram has unveiled two new FiveFingers variants centered around the “Year of the Horse” collection. The release highlights the Graspifier and the V-Run silhouettes, both sporting a fiery palette that embraces the “Grounded Strength, Forward Motion” spirit for the new release campaign.Crafted for bodyweight training and grounded performance, the Graspifier “Year of the Horse”features a minimal silhouette that emphasizes control and agility. Dressed in red and reddish brown tones, the upper is sleek and close‑fitting, designed to hug the foot with breathable mesh panels and reinforced quarters for stability. Branding is subtle yet present, with tonal Vibram logos integrated into the side and tongue, while the lacing system remains streamlined to maintain a low‑profile aesthetic. The finish highlights earthy tones and matte textures, reinforcing the grounded strength concept.The V‑Run “Year of the Horse” channels forward motion and rhythm, designed specifically for barefoot‑inspired running. Its perforated upper boasts a subtle vermillion-orange gradient, grounded with brown suede overlays that add both structure and visual energy. Graphic elements inspired by the Horse motif are integrated into the design, appearing as rhythmic patterns across the quarters and tongue. The sole features distinctive detailing that echoes continuous movement, with grooves engineered for responsiveness and traction. Branding is more expressive here, with the Vibram logo highlighted on the tongue and sole to reinforce the performance identity.

Name: Fast & Furious x PUMA PackMSRP: $130 USD – $125 USDRelease Date: February 12Where to Buy: PUMAPUMA and Fast & Furious are merging high-octane cinema with court-ready performance, officially unveiling a collaboration that turns street racers into hardwood footwear. The collaboration focuses on clear visual storytelling, utilizing PUMA’s signature silhouettes – including the MB.05, LaFrancé RNR and LaFrancé – to honor the early heroes of the blockbuster. By tapping into the specific car culture that defined the early 2000s, PUMA positions its signature line at the intersection of motorsport nostalgia and modern basketball technology.The drop features two distinct colorways of the MB.05, each serving as a direct translation of a specific vehicle from the saga’s lore. The first iteration mirrors Brian O’Conner’s iconic orange Toyota Supra, capturing the aggressive energy of the original film. LaMelo’s signature “Not From Here” scratch marks and flame overlays are reinterpreted in neon yellow and metallic silver, serving as a direct reference to the film’s Nuclear Gladiator side decal. Grounding the design is a tonal orange midsole that maintains the monochrome intensity, ensuring the sneaker stands out on the hardwood.The second MB.05 adopts the vibrant pink palette of Suki’s custom Honda S2000. PUMA transfers this aesthetic by converting automotive paint schemes onto the MB.05’s upper, utilizing layered textures and sharp graphics to replicate the look. The delicate white and light pink line work stretching across the vamp and quarter panels references the anime-inspired airbrush art from the film car’s livery.Departing from the performance models, the LaFrancé RNR embodies the raw aggression of American muscle. The silhouette is encased in glossy black patent leather, mirroring the menacing bodywork of Dom Toretto’s 1970 Dodge Charger. The chunky, oversized tooling is accented by reflective silver piping, while distinct red accents nod to the vehicle’s exposed blower intake butterflies. It is a hulking, lifestyle-focused interpretation of pure horsepower.Rounding out the collection is a motorsport-focused take on the LaFrance silhouette, paying homage to the Nissan Skyline GT-R. It features silver and blue racing stripes across the upper to mimic the R34’s iconic livery, effectively bridging the gap between the collection’s performance basketball models and its off-court lifestyle appeal.The Fast & Furious x PUMA pack is confirmed for release on February 12. Fans can look for both colorways to arrive via the PUMA webstore and select retailers.Click here to view full gallery at Hypebeast

Name: OTW by Vans Parra Old Skool 36Colorway: TBCSKU: TBCMSRP: $130 USDRelease Date: January 22Where to Buy: Vans, HBXFollowing an initial preview, the OTW by Vans x Parra Old Skool 36 has officially received its release date. Reuniting with long-time collaborator and former sponsored skater Piet Parra, Vans offers a sophisticated reimagining of the classic silhouette. This collaboration bridges the artist’s raw skate heritage with the polished, surrealist aesthetic that defines his signature style.The design is characterized by premium suede construction and Parra’s unmistakable wavy colorblocking. In a playful nod to his creative roots, the pair features asymmetric details and custom tongue typography, while the footbeds carry a cheeky directive: “Don’t forget to skate in these.” Engineered for performance, the shoe includes Sola Foam ADC insoles for enhanced comfort, a traditional vulcanized sole and matte foxing. By blending high-art sensibilities with functional specifications, this release elevates the Old Skool into a collector’s piece that remains true to its origins.The OTW by Vans x Parra Old Skool 36 will be available starting January 22 through Vans and HBX. To accompany the launch, Parra directed a surrealist video exploring his enduring connection to skate culture. Check out the release campaign video below.. View this post on Instagram A post shared by OTW by Vans (@otwbyvans)Click here to view full gallery at Hypebeast

Name: Air Jordan 1 Low OG “Medium Olive”Colorway: Medium Olive/Black-Summit White-SailSKU: HQ6998-200MSRP: $145 USDRelease Date: January 31Where to Buy: NikeAfter being teased by leaks throughout 2025, Jordan Brand has officially unveiled the Air Jordan 1 Low OG “Medium Olive.” This release brings a sophisticated, earthy addition to the iconic silhouette’s lineup, perfectly blending heritage color-blocking with modern textures.The sneaker features a premium material mix, utilizing crisp white leather on the base and toe box for a clean foundation. This is contrasted by Medium Olive suede overlays on the toe, eyestays and heel, providing a soft, tactile finish. To add depth, sharp Black accents hit the Swooshes, laces and tongue labels, while the Wings logo on the heel is also rendered in black.Maintaining the popular vintage aesthetic seen in Jordan releases of recent years, the design is rounded out with a Sail midsole for a slightly aged look. Finally, a matching Medium Olive rubber outsole grounds the pair, completing the cohesive palette. Check out the official images above and look forward to the release by the end of January.Click here to view full gallery at Hypebeast