Working in fashion requires performance. Though days may be full of creative conceptualization, there’s a physical toll that comes with spending time in front of or behind the camera. Creative director Greg Jackson knows all too well the physical aspect of creativity. As creative director of Greg Laboratory, a multidisciplinary creative studio, Jackson is constantly exploring the intersection of design, technology and cultural storytelling.Starting his career at a footwear brand before venturing into fashion independently, Jackson then launched his own brand in 2020, reinterpreting structured formalwear through a technical lens. He mentions that he usually wears a uniform, and that his pieces are meant to be mixed and matched with other wardrobe staples. The label is a constant work in progress — Jackson revamped his artistic direction in 2022, displaying the tenacity that it takes to keep a dream alive.Brooks Running has always led with performance, consistently producing designs that help support movers and shakers like Jackson. With his Brooks Adrenaline GTS 10 on, Jackson brought us along for a day in his life, hitting the studio, his PR agency’s office and everywhere in between. The busy day is all about being on the move, but Brooks provides the proper support from start to finish.The Adrenaline GTS 10 sneaker merges classic street style with innovative, performance-first tech. In 2009, Brooks released a future-forward model with engineered midsoles meant to adapt to the runner’s unique stride — out of this experimentation, the Brooks DNA midsole was born. This technology, DNA Tuned, leverages nitrogen infusion to provide all-day comfort. Now, this customizable cushioning meets the brand’s latest street-style ready silhouette. The Adrenaline GTS 10 comes in three metallic colorways — white, black and Canary green — informed by a nostalgic early 2000s aesthetic.Lacing up his pair at home, Jackson got his day started with some errands ahead of Fashion Week. The first stop was NYC streetwear and sneaker staple Extra Butter to check out the latest heat. Founded in 2007, the independent lifestyle brand has locations in the Lower East Side as well as Long Island City. The retailer carries the latest and greatest in footwear, so it’s an ideal one-stop destination for the newest drops.Then, at his Manhattan studio, he showcased some of his designs and worked on samples with his assistant. He shared that his brand is currently in the middle of production for an upcoming Spring/Summer collection — so between fashion week prep and workshopping, Jackson had a full plate. After the studio, his to-do list continued, and we headed over to his PR agency for meetings. All day long, the Adrenaline GTS 10 matched his pace, keeping him comfortable with top-of-the-line tech.Check out the video above to dive into Jackson’s full Day in the Life. The Brooks Adrenaline GTS 10 is now available on brooksrunning.com.Click here to view full gallery at Hypebeast

Name: Nike Rejuven8 Run “Rust Factor”Colorway: Black/Rust Factor-MuslinSKU: IO9932-001MSRP: $135 USDRelease Date: 2026Where to Buy: NikeNike is injecting fresh energy into its recovery footwear lineup by reviving a forgotten gem from the late 2000s. The Nike Rejuven8 Run, originally introduced during the 2008 Beijing Olympics as a breathable, post-performance solution, is making a comeback with a modern twist. The new “Rust Factor” edition reimagines the silhouette for 2026, positioning it not just as a recovery tool, but as a versatile lifestyle option for women who prioritize both comfort and style.The defining characteristic of the Rejuven8 Run is its modular construction. The shoe features a lightweight, cage-like outer shell designed for maximum airflow and support. Inside, a removable mesh bootie provides a sock-like fit. This “Rust Factor” release leans heavily into versatility, offering two interchangeable inner booties: a vibrant red option that coordinates with the shoe’s “Rust Factor” accents, and a classic black option for a more understated aesthetic.While the original model was purely functional, the 2026 iteration embraces current fashion trends. The outer shell is treated with a gradient finish, transitioning from deep black to lighter hues, giving the shoe a dynamic, fluid appearance. The “Rust Factor” colorway combines Black, Rust Factor, and Muslin, creating an earthy yet bold palette that fits seamlessly into contemporary wardrobes. The revival aligns with the broader trend of “gorpcore” and technical footwear moving into the fashion mainstream.The Nike Rejuven8 Run “Rust Factor” is expected to release soon.Click here to view full gallery at Hypebeast

Name: HOMECOMING x Nike Air Max PlusColorway: Black/University Red-Court Green, Safety Orange/Black-Bright MandarinSKU: IM4960-001, IM4960-800MSRP: $190 USDRelease Date: April 2026Where to Buy: NikeAfrica’s premier cultural exchange platform is once again making waves in the sneaker world. HOMECOMING Festival, the Lagos-based festival founded by Grace Ladoja, has teamed up with Nike to release a special edition Air Max Plus pack for 2026. Following the success of previous collaborations, this year’s project amplifies the festival’s mission of connecting the diaspora through music, sport, and fashion, delivering two distinct iterations of the “Tn” that capture the vibrant energy of Lagos.The collaboration introduces two unique color stories that reflect the festival’s identity. The first pair adopts a Pan-African palette, combining a black base with hits of University Red and Court Green. This design reinforces the event’s core message of unity and heritage. The second pair takes a more expressive approach, featuring a bold “Safety Orange” gradient that transitions into Bright Mandarin, mirroring the high-energy atmosphere of the festival itself.Beyond the colors, the construction of these Air Max Plus models has been elevated with subtle design shifts. Both versions feature textured uppers that lean into a rugged, snakeskin-like finish, adding a layer of luxury and durability. The signature TPU cage—often referred to as the “veins”—appears to have an elevated structure, giving the silhouette a more aggressive profile. Each pair also comes with multiple lace options, allowing for further customization.The HOMECOMING x Nike Air Max Plus collection is expected to debut during the festival, which runs from April 2 to April 6, 2026, in Lagos, Nigeria.Click here to view full gallery at Hypebeast

Name: Naked Copenhagen x Nike Shox Z CalistraColorway: Black/Off-WhiteSKU: IR5519-001MSRP: TBDRelease Date: Spring 2026Where to Buy: NikeNAKED Copenhagen is steering Nike’s performance heritage into bold new territory. In a collaboration that trades traditional runner aesthetics for something far more deliberate and styled, the Danish retailer has unveiled the Nike Shox Z Calistra. This fresh silhouette reinterprets the iconic Shox technology, moving it away from the track and into the realm of high-fashion footwear with a glossy, molded design that feels more constructed than stitched.The visual impact of the Shox Z Calistra lies in its texture and form. The upper is defined by a glossy black finish with molded creases running up and down the forefoot, creating a rigid, futuristic look that demands attention. Subtle cut-outs pepper the sides and heel, adding depth and separation to the otherwise sleek surface. Perhaps the most defining feature is the strap closure, which replaces standard laces. This element not only offers a unique fit but also mutes the silhouette’s athletic origins, pushing it firmly into the lifestyle category. The branding remains quiet and understated, allowing the shape and finish to take center stage.Underfoot, the Shox technology makes a sophisticated comeback. The signature columns at the heel are subtle and low-profile, integrated seamlessly into the design rather than overwhelming it. This restrained approach ensures the cushioning complements the style rather than dominating it, resulting in a cohesive and modern aesthetic. The NAKED Copenhagen x Nike Shox Z Calistra is scheduled to release in Spring 2026.Click here to view full gallery at Hypebeast