As Nike’s Air Max 95 “OG Neon” makes its return this week, JD marks the highly anticipated relaunch with a new campaign starring OG journalist and TV host Louis Theroux.As well as being known for his no-holds-barred interview style spotlighting famous and infamous figures from around the world, Theroux is not one to shy away from pop culture, too. Over the years, he’s become an icon in music, fashion and beyond, having even featured in the viral “Jiggle Jiggle” song. The latest campaign reaffirms his cult status as he stars alongside British rapper Kasst 8 as well as JD ambassadors Angry Ginge and The Bov Boys. JD began to tease the visuals back in February with a clip following Kasst 8 – a well-known fan of the Air Max 95 – as he packages the grail sneaker in the stockroom. It wasn’t until last week that the sportswear retailer revealed Theroux as the final campaign star, showing him in a podcast studio with the surprise parcel. The journalist is also seen wearing the Sergio Lozano-designed Air Max 95 model with two tracksuits dropping exclusively at JD in “Black” and “Grey.” Boasting a ‘90s-inspired aesthetic, the woven sets arrive with a baggy silhouette, cuffed bottoms as well as hints of vibrant “neon” tones. Watch the campaign video in the Instagram post below and be sure to explore the accompanying lookbook via the main gallery. View this post on InstagramA post shared by JD Sports (@jdsports) You can now shop the Nike Air Max “OG Neon” on JD’s website, retailing for £175 GBP (approx. $235 USD).Click here to view full gallery at Hypebeast

Name: CAYL x New Balance Minimus TrailColorway: Black Ink/Slate BlueSKU: MTM10LCLMSRP: $180 USDRelease Date: March 6Where to Buy: CAYL, New BalanceThe CAYL x New Balance Minimus Trail arrives as part of the duo’s latest outdoor‑focused capsule collaboration alongside the Fresh Foam Trainer, emphasizing lightweight agility and rugged durability.This iteration stands out with its vibrant “Slate Blue” or “Deep Royal” upper, crafted from a high-tenacity, translucent mono-mesh that allows for exceptional breathability while revealing the shoe’s internal support architecture. The cool blue tones of the upper are sharply contrasted by a rugged brown gum rubber outsole, which features aggressive, low-profile lugs for superior multi-directional traction on unpredictable mountain terrain. An asymmetrical lacing system, complete with a speed-toggle and thin high-tensile cord, provides a secure, glove-like fit that prevents slippage during technical maneuvers. View this post on InstagramA post shared by CAYL (@cayl_official)Click here to view full gallery at Hypebeast

SummaryBad Bunny and adidas have unveiled a highly exclusive “Puerto Rico” baseball cleat version of the artist’s brand-new signature sneaker, the BadBo 1.0Debuted ahead of the 2026 World Baseball Classic by national team players including Kiké Hernández and Edwin Díaz, the premium cleats feature a light blue, deep blue, and cream color palette inspired by the team’s jerseysWhile currently designated as a “Player Exclusive” strictly for the Puerto Rican squad, rumors suggest a wider commercial release for the BadBo 1.0 baseball cleats may arrive later this yearThe 2026 World Baseball Classic is officially underway, and Team Puerto Rico is stepping up to the plate with unmatched style. Continuing his massive partnership with the Three Stripes, global superstar Bad Bunny has gifted his home country’s national baseball team an exclusive, field-ready version of his very first signature silhouette: the adidas BadBo 1.0.First teased earlier this year during his highly publicized Super Bowl LX halftime performance, Benito’s BadBo 1.0 is already making waves off the stage and onto the diamond. The special “Puerto Rico” cleat edition was proudly unveiled on social media by national team players, including José De León, Edwin Díaz, Martín Maldonado and Kiké Hernández.Perfectly matching the team’s uniforms, the cleats boast a stunning two-tone blue and cream palette. The premium upper utilizes light baby blue and cream leather as a base, dynamically contrasted by deep blue suede overlays that creep up the side panels. To cement its national identity, the lateral ankle features a vibrant red embroidered “PR” monogram, while Bad Bunny’s “BB” initials add a subtle touch of exclusivity from the artist himself.For now, the Bad Bunny x adidas BadBo 1.0 “Puerto Rico” cleats remain a strict “Player Exclusive” reserved solely for the national squad during the World Baseball Classic. However, baseball players and sneakerheads alike should keep their eyes peeled, as a wider public release for the BadBo 1.0 cleat model is heavily rumored to hit retail shelves later this season. View this post on Instagram A post shared by HYPEBEAST (@hypebeast)Click here to view full gallery at Hypebeast

Name: CAYL x New Balance Fresh Foam TrainerColorway: Slate GreySKU: UTRNCAMSRP: $200 USDRelease Date: March 6Where to Buy: CAYL, New BalanceThe CAYL x New Balance Fresh Foam Trainer is part of a new performance‑driven collaboration between the South Korean outdoor brand and the Boston‑based footwear giant.Dressed in a “Slate Gray” palette, the sneaker is built for versatility, featuring a waterproof ripstop upper designed to withstand varied conditions, while breathable mesh panels balance durability with ventilation. The quarters and tongue carry subtle co‑branding, with CAYL’s outdoor ethos integrated into New Balance’s technical design language. A Fresh Foam midsole provides responsive cushioning, while the outsole is engineered with Vibram traction lugs for grip across trails and urban terrain. The lacing system is straightforward and functional, reinforcing the shoe’s utilitarian aesthetic. View this post on InstagramA post shared by CAYL (@cayl_official)Click here to view full gallery at Hypebeast

SummaryKith and On have officially unveiled the K-Tech 1 and K-Tech 2, two entirely original sneaker silhouettes merging On’s performance innovation with Kith’s New York heritageThe collaborative models celebrate Kith’s milestone 15th anniversary, introducing all-new uppers, Cloudswift® tooling, and dual-density Helion™ foam midsolesThe exclusive sneakers will release globally on March 6, 2026, dropping alongside the highly anticipated Kith for On Spring 2026 collectionContinuing the celebration of its monumental 15-year anniversary, Kith has officially partnered with Swiss running powerhouse On to debut two completely original footwear silhouettes for Spring 2026: the performance-driven K-Tech 1 and the lifestyle-focused K-Tech 2.Merging On’s cutting-edge athletic innovation with Kith’s legendary New York streetwear heritage, the exclusive footwear models successfully bridge the gap between the performance and lifestyle markets. To bring these original silhouettes to life, Kith and On engineered all-new uppers and integrated brand-new Cloudswift® tooling for superior speed and endurance. Ensuring an ultra-responsive ride, both styles are equipped with the signature CloudTec® cushioning system, a dual-density Helion™ foam midsole, and a custom Kith Monogram treaded outsole for optimal stability and grip.Built specifically as a performance running sneaker, the K-Tech 1 features a breathable performance mesh upper heavily layered with synthetic suede overlays and custom co-branded lockups. The athletic model arrives in three distinct colorways: Black, Tofu, and Tofu & Sea Moss.Geared more toward daily activities and casual exercise, the K-Tech 2 translates that same performance-inspired design language into a highly versatile lifestyle silhouette. Boasting optimal breathability and flexibility via open mesh underlays, the K-Tech 2 is offered in White & Real Teal, Thorn & Ganache, and Spirulina & Barley. Both models are offered in men’s and women’s sizing.Drawings for the exclusive footwear are currently open on the Kith App through Thursday, March 5. A wider global release alongside the entire Kith for On Spring 2026 collection is officially scheduled for Friday, March 6 at 11 a.m. local time across Kith’s New York, London, Paris, and Tokyo markets and online.Click here to view full gallery at Hypebeast

Name: YOASOBI x ASICS Gel-Kayano 14MSRP: TBCRelease Date: March 19Where to Buy: ASICSASICS and viral J‑pop duo YOASOBI have unveiled the first look at their upcoming collaboration. Inspired by YOASOBI’s track “Mou Sukoshi Dake” (“Just a Little Step”), the project champions the philosophy of small, intentional everyday movements that uplift both the body and the mind.The highlight of this partnership is a fresh collaborative sneaker, which appears to be a modified take on the Gel‑Kayano 14. Featuring custom design elements such as a “YOASOBI” tag and a quick‑release drawcord at the heel, the silhouette is offered in three colorways—white, black, and black with pink ASICS stripes. According to campaign imagery, the collaboration also extends beyond footwear, introducing apparel pieces in palettes that echo the sneakers’ tones, creating a cohesive capsule collection. View this post on InstagramA post shared by ASICS SportStyle (@asics_sportstyle)Click here to view full gallery at Hypebeast

Name: PACE x ASICS GEL-Kayano 12.1Colorway: SilverSKU: 11203B001-100MSRP:$200 USDRelease Date: March 6Where to Buy: ASICSFollowing their successful 2023 debut project, Brazilian label PACE is officially continuing to build its global design language with ASICS. For their latest collaborative chapter, the duo is shifting focus to the beloved GEL-Kayano 12.1, delivering a premium update that seamlessly balances São Paulo’s vibrant energy with classic Japanese precision.Founded by Felipe Matayoshi, PACE has opted for a highly refined and future-thinking approach for its sophomore ASICS drop. Rather than relying on loud, distracting color blocking, the PACE x ASICS GEL-Kayano 12.1 establishes a clean white and black foundation, allowing intricate textures to carry the design’s narrative.The sneaker’s dynamic upper is constructed from complex layered synthetics, combining perforated panels with grid-like underlays. Adding a distinct dimension without overwhelming the classic silhouette, the shoe features striking croc-inspired overlays. Glossy black accents sharpen the iconic ASICS side stripes, while embossed PACE and ASICS branding alternates thoughtfully between the lateral and medial sides for subtle contrast. Breaking up the monochrome palette, a calculated hit of red at the heel and midfoot shank provides a final, eye-catching pop of color.Managing to feel entirely premium yet remarkably restrained, the sneaker delivers a future-focused vision without abandoning the performance DNA that defines the Kayano line. The PACE x ASICS GEL-Kayano 12.1 is officially set to drop on March 6 via PACE and select global retailers.Click here to view full gallery at Hypebeast

Name: Crocs Ripple Clog “Neon Ocean”Colorway: Moonlight/Neon OceanSKU: 213747-1BFMSRP: $90 USDRelease Date: March 5Where to Buy: CrocsCrocs’ Ripple Clog “Neon Ocean” is the latest evolution of the Ripple silhouette, designed by renowned footwear innovator Steven Smith. Known as the “godfather of dad shoes,” Smith brings his sculptural approach to Crocs with a design that merges comfort and hype-driven aesthetics.The “Neon Ocean” colorway features a white and brigh blue palette that evokes aquatic tones, with the upper’s molded foam construction flowing seamlessly into exaggerated rippled midsoles. Ventilation cutouts across the quarters and forefoot maintain Crocs’ signature breathability, while the sculpted sole unit adds both visual drama and functional grip. Branding remains minimal, allowing the futuristic form and finish to take center stage.Click here to view full gallery at Hypebeast