SummaryThe Virgil Abloh Archive and Jordan Brand are officially releasing a new edition of the iconic Air Jordan 1 silhouetteThe collaborative footwear features the late designer’s signature “revealing” design language alongside an exposed tongue and printed textFollowing an exclusive launch window this month, the highly anticipated sneaker will see a global release in early AprilJordan Brand and the Virgil Abloh Archive™ (V.A.A.) have officially announced the release of the Air Jordan 1 High OG X V.A.A. Serving as the first global product drawn from the late designer’s collection of over 20,000 objects, the highly anticipated drop continues the historic partnership that began between Nike and Virgil Abloh in 2017.Built upon Abloh’s core design pillar of making the hidden visible, the new iteration of the Air Jordan 1 embraces an open construction. The silhouette features the creative’s signature exposed tongue and an orange tab positioned prominently on the Swoosh. Emphasizing the model’s internal tooling, bold black ‘AIR’ lettering is printed directly over the midsole’s classic air unit, celebrating Abloh’s initial curiosity about the shoe’s internal structure.To commemorate the launch, the Virgil Abloh Archive™ is hosting a series of V.A.A.™ World’s Fair activations throughout March in cities central to Abloh’s life, including Los Angeles, Chicago, New York, London, Paris, Hong Kong, and Tokyo. The first event will take place at Architecture in Los Angeles, where the footwear will be exclusively available to attendees and local residents via an online EQL raffle. Furthermore, the first 100 subscribers to the Archive’s newly announced Toolkit program for emerging creatives will be gifted a pair of the collaborative sneakers.The Air Jordan 1 High OG X V.A.A. drops April 3, 2026 via Nike and select retailers.Click here to view full gallery at Hypebeast

Decades later, Hiroshi Fujiwara is as important to Nike as ever. The “Godfather of Streetwear” has once again shifted from hype amplifier to architect of innovation with the introduction of Fragment Concept Testing. Announced today by Fujiwara and Nike, the new collaborative project debuts with co-designed colorways of the Mind 001, Mind 002, and Air Liquid Max.Before fragment design was founded in 2003, Fujiwara was one-third of Nike’s influential HTM trio. Composed of cultural leader Hiroshi Fujiwara, designer Tinker Hatfield, and former Nike CEO Mark Parker, HTM was a playground for innovation. The trio explored the boundaries of footwear, from transforming staples like the Air Force 1 into luxury propositions to experimenting with progressive silhouettes like the Sock Dart. After pioneering designs such as the Flyknit Racer and Flyknit Trainer, the group concluded its run with individually designed Air Max silhouettes, released on Air Max Day in 2016.When a shoe was presented by HTM, sneakerheads knew it wasn’t just limited, but cutting-edge. At the same time, Fujiwara’s fragment design and its lightning bolt logo became a powerful hype engine for Nike. Standouts such as fragment design’s Dunk High “City Pack” in 2010 and its Air Jordan 1 collaboration in 2014 remain two of the most important sneaker launches of the 2010s. Rather than crafting radically new silhouettes, Fujiwara found success through a restrained “less is more” philosophy applied across a myriad of models.Fujiwara has made it clear this year that Nike continues to lean on him as a strategic cultural force. He recently revisited the Air Jordan 1, teaming up with Union LA and Jordan Brand for three pairs that commanded the world’s attention. Meanwhile, Fujiwara also worked with Devin Booker on the rollout of the Nike Book 2, applying the fragment design treatment.“Both the Liquid Max and Nike Mind feel very much like ‘true Nike’ products.” – Hiroshi FujiwaraAs if that wasn’t enough, Fujiwara teased collaborations with three of Nike’s new experimental silhouettes: the Mind 001, Mind 002, and Air Liquid Max. All three have just been officially revealed in the announcement of his new Fragment Concept Testing platform.“I’ve always been interested in new technology and innovation, and when I had the opportunity to quietly preview several new Nike sneakers and hear about their concepts directly, Liquid Max and the Mind series immediately stood out,” shares Fujiwara. “When I first started working with Nike in the late ’90s, I learned how the brand was constantly creating new sneakers for athletes using the latest technology. Both the Liquid Max and Nike Mind feel very much like ‘true Nike’ products in that sense.”Fujiwara’s excitement for these cutting-edge designs starts with the Mind 001, one of the breakout stories of the year. Introduced alongside the Mind 002 as Nike’s first neuroscience-informed footwear, the designs have sparked notable curiosity. For the slip-on silhouette, Fujiwara’s signature fusion of black and blue returns. The former covers the stealthy build, accented by the latter at the 22 independent foam nodes designed to “lock in mindset before and after competition.” Outside of the recognizable color scheme, his iconic lightning bolt logo at the toe and “Fragment Concept Testing” text at the lateral make Fujiwara’s presence clear.As for the Mind 002, Fragment Concept Testing’s influence goes far beyond stamping it with a co-sign. Its simple mesh upper has been discarded in favor of a complex, deconstructed Flyknit build. This dramatic shift in design language elevates it from being merely the sneaker version of the Mind 001 to a fully considered silhouette.“I approached the Nike Mind 002 from an experimental perspective — wondering what would happen if we combined it with completely different materials, swapping the existing upper to something else,” says Fujiwara. “The result is almost an entirely different product. It’s a sneaker I’d want to wear in the summer.”Its usage of Flyknit, a revolutionary material Fujiwara helped debut through HTM in 2012, results in rich textures across the upper. In addition to a black-and-blue arrangement, there is a “Particle Grey” rendition that also embraces blue at the nodes. A lightning bolt-branded pull-tab system secures the shoe while extending its visual depth. As with the Mind 001, both colorways feature project text at the lateral midsole.“I approached the Nike Mind 002 from an experimental perspective — wondering what would happen if we combined it with completely different materials.” – Hiroshi FujiwaraThe Air Liquid Max, one of the most compelling Air Max Day propositions in years, is the final canvas for Fragment Concept Testing’s debut. Rather than supply it with color, Fujiwara has instead stripped the model to its forward-thinking DNA by covering it in black. Its contoured Air unit delivers a striking visual profile and a uniquely cushioned ride. As for the three-layer textured printing that enlivens the upper, it features a “Fragment Concept Testing” callout and the lightning bolt logo at the tongue.10 years removed from HTM’s swan song, Fragment Concept Testing is restoring the feeling. While the initiative differs from its predecessor, it taps into the same exploration-driven mindset that led the Swoosh to where it is today — with Fujiwara once again helping define what comes next.Fragment Concept Testing’s Mind 001 and Mind 002 are releasing via fragment on March 14, before a global drop on March 19. From there, the Air Liquid Max will be available from fragment on March 31, leading to a global retail release on April 3.Click here to view full gallery at Hypebeast

SummaryUGG’s Spring 2026 Golden Collection features campaign stars Elsa Hosk and Rina Sawayama wearing new warm-weather stylesNew men’s sneaker offerings in the Heritage Utility line focus on everyday wear and transitional weather readinessBoth collections are available now via UGG and select wholesale retailers nationwideSouthern California-based lifestyle brand UGG has officially unveiled its Spring 2026 footwear lineup, introducing the women’s Golden Collection and the men’s Heritage Utility collection. Moving beyond its iconic classics, the brand reimagines its renowned comfort into dynamic warm-weather staples designed for year-round wear. The women’s campaign is fronted by model Elsa Hosk and musician Rina Sawayama, who showcase a fresh take on timeless silhouettes through contrasting textures, colors, and energy.For the Golden Collection, UGG delivers sandals and clogs crafted with premium materials. Highlights include the GoldenGlow Embossed and the slimmer GoldenGaze Embossed Ankle Wrap, both featuring an embossed croc print and 100% recycled fiber straps. The Goldenstar Hi Artistitch incorporates smooth suede alongside espadrille-inspired embroidery, while the streetwear-leaning Goldenstar Wildwood utilizes CORDURA UltraLite Fabric, metal buckles, and decorative bungees.On the menswear front, the Heritage Utility collection elevates function with breathable uppers and high-grip outsoles. The Heritage Utility Axoid merges sneaker versatility with sandal breathability, equipped with Spider Rubber Traction Pods and a durable mudguard. Stepping into a more fashion-forward space, the Heritage Utility Sneaker Knoll pairs distressed suede for a worn-in aesthetic with recycled textile linings for all-day comfort.The UGG Spring 2026 Golden Collection and Heritage Utility sneaker line drop is available now via the UGG webstore, UGG stores, and select wholesale retailers nationwide.Click here to view full gallery at Hypebeast

Name: Nike Vomero 18 DSRPT “Iron Grey”Colorway: Iron Grey/Light Smoke Grey-BlackSKU: IQ3925-001MSRP: TBCRelease Date: 2026Nike has unveiled official images of the Vomero 18 DSRPT “Iron Grey,” a bold new iteration of its trusted running silhouette. The sneaker combines performance‑driven cushioning with a disrupted, expressive look.Doused in an abstract-like, two-tone build comprised of “Iron Grey,” Light Smoke Grey” and “Black,” this variant retains the performance DNA of the Vomero line while introducing striking visual updates. The upper is built from structured mesh, ensuring breathability and airflow, while irregular overlays are arranged in a tessellated, heat‑map‑like pattern across the quarters. Accents such as mirrordotting and hexagonal panels add depth to the muted black and grey palette, while a molded Swoosh subtly fades into the shoe’s side profile.Click here to view full gallery at Hypebeast

Name: Nike Air Rejuven8 “Sequoia/Light Khaki”Colorway: Sequoia/Light KhakiSKU: IQ0310-355MSRP: $135 USDRelease Date: Summer 2026Where to Buy: NikeNike is leaning heavily into modern comfort with the upcoming release of the Nike Air Rejuven8 in a versatile “Sequoia/Light Khaki” colorway. Originally introduced as a post-performance recovery shoe, the latest iteration continues to prioritize plush cushioning and lightweight breathability for everyday wear.The slip-on model is defined by its Light Khaki molded cage, which wraps the foot in an airy lattice pattern. This open-structure layout allows maximum airflow while maintaining a secure, distinctive shape. Resting beneath the exterior shell is a soft inner bootie constructed from gauze-like mesh, creating a flexible, sock-like fit. Tonal rope laces thread directly through the outer cage to lock the foot down, while added collar padding and dual pull tabs on the tongue and heel ensure ease of use.Contrasting the neutral upper is an outdoorsy Sequoia-toned midsole finished with a tactile pebbled texture. A chunky foam outsole is equipped with sectioned pods, offering both targeted traction and flexibility without compromising the shoe’s inflatable Air cushioning system. A subtle, molded Nike Swoosh on the lateral side completes the streamlined aesthetic.The Nike Air Rejuven8 “Sequoia/Light Khaki” drops Summer 2026 via Nike and select retailers.Click here to view full gallery at Hypebeast

Name: Jordan Tiempo Streetgato SE “Phantom”Colorway: Phantom/Sail-Infrared 23SKU: II7579-016MSRP: $130 USDRelease Date: March 13Where to Buy: NikeJordan Brand has officially unveiled the Jordan Tiempo Streetgato SE “Phantom,” merging its basketball heritage with classic soccer design. Blurring the lines between performance footwear and casual lifestyle wear, the indoor soccer sneaker brings iconic Jumpman motifs straight to the pitch.The multi-tonal grey silhouette heavily utilizes the brand’s signature elephant print. A dark grey elephant pattern wraps the toe, while a lighter shade of the motif lands on the heel. The rest of the upper is a light shade of Phantom grey, detailed with a zoomed-in, cut-out version of the elephant print texture across the toebox and the front half of the side panels.Anchoring the sneaker to its soccer roots, the standout feature is a metallic silver folded-over tongue. A bright “Infrared 23” Jumpman logo is embroidered at the center, providing a vivid pop of color against the shoe’s grayscale base. For functionality, the silhouette is equipped with a traditional Streetgato grip outsole, designed for optimal play on indoor and court pitches.Click here to view full gallery at Hypebeast

Name: adidas Anthony Edwards 2 “Georgia Bulldogs”Colorway: Silver Metallic/Pure Ruby-Core BlackSKU: JQ9497MSRP: $130 USDRelease Date: March 14, 2026Where to Buy: adidasadidas is expanding its basketball lineup with the upcoming release of the adidas Anthony Edwards 2 “Georgia Bulldogs.” Celebrating the superstar’s collegiate roots, the latest colorway delivers a bold aesthetic that channels the unmistakable energy of his university days.Anchored by the signature aggressive shape of the AE 2, the new iteration arrives dressed in a vibrant “Pure Ruby” mesh upper. This striking base is heavily contrasted by “Metallic Silver” TPU side panels that provide structural support and a sleek, shimmering finish. Solid black overlays ground the design, completing the recognizable red and black palette that heavily nods to Edwards’ alma mater.While the brand cannot officially label the sneaker as a University of Georgia edition due to the school’s existing athletic sponsorships, the inspiration remains undeniably clear. The drop continues the confidence-driven storytelling that has defined the AE line since its inception, blending high-level court performance with a deeply personal statement from the explosive guard.CLOSING PARAGRAPHThe adidas Anthony Edwards 2 “Georgia Bulldogs” drops March 14, 2026 via adidas and select retailers.Click here to view full gallery at Hypebeast

SummaryThe Whitaker Group and adidas are back with a new “Houston Rodeo Pack” as part of their Do Not Disturb campaignThese TWG-exclusive styles see the F50 Adiframe, BW Army, and Handball Spezial dressed in western-inspired looksAll six pairs are dropping via TWG storefronts on March 20, ranging in price from $150 USD to $240 USDThe Whitaker Group, which manages prominent sneaker retailers A Ma Maniére, Social Status, APB, and JAIDE, has joined forces with adidas for a new campaign, titled Do Not Disturb. We introduced the multi-season initiative centered around authenticity last month, and now the next chapter of its rollout is here.Six sneakers have been assembled by the two underneath a new theme: the “Houston Rodeo Pack.” Drawing inspiration from the largest rodeo in the world, these pairs feature rich detailing, from croc-embossed layers to metal stud detailing. To tap into this theme, three silhouettes were utilized, the F50 Adiframe, BW Army, and Handball Spezial.For those interested in shopping The Whitaker Group’s new exclusive adidas “Houston Rodeo Pack,” it is dropping on March 20 via the entire TWG retail network. Prices start at $150 USD for the BW Armys and go up to $240 USD for the F50 Adiframe and Handball Spezials. View this post on Instagram A post shared by HYPEBEAST Kicks (@hypebeastkicks)Click here to view full gallery at Hypebeast

Name: Nike Mind 001 “Blackened Blue”Colorway: Blackened Blue/Metallic Copper/Game Royal/WhiteSKU: HQ4307-400MSRP: $95 USDRelease Date: April 30Where to Buy: NikeNike is making a compelling case for the Mind 001 to be the slip-on of the year. While distinct with its strong geometry and curiosity prompting nodes, its rollout was rooted in innovation. Bundled within the announcement of the NIKE, Inc. Sport Offense platform, the concept of neuroscience-based footwear was intriguing, a feeling that spread throughout the masses. Having worn the model myself, there has never been another piece of footwear I’ve worn that prompted as many questions from onlookers as this.With demand in place, the Swoosh has been handling the supply side by continuing to churn out colorways. One of the latest Mind 001 looks to surface is this “Blackened Blue” version. A blue outsole shifts to black as it makes its way up the mule, combining with metallic Swooshes for a sleek finish. Underfoot, the 22 independent nodes favor all-white, resulting in a color scheme that feels fragment design-esque.At the time of writing, Nike has not yet confirmed when this “Blackened Blue” version of the Mind 001 mule will be dropping. Stay tuned for updates, including the unveiling of additional colorways, as we currently expect this pair to drop on April 30 via Nike SNKRS and select retailers at a starting price of $95 USD.Click here to view full gallery at Hypebeast

This season, sportswear retailer JD adds to its library of sneakers with two exclusive iterations of the New Balance ABZORB 2000. Arriving in dual-toned colorways of “Grey/Blue” and “Black/Red,” the latest additions bring a sleek aesthetic to the technical noughties sneaker that subscribes to the retailer’s signature curation of futuristic, running-inspired classics. On the main body, its mesh panels are kept minimal with the respective “Grey” and “Black” tones, making the metallic webbed overlay stand out even further.Underneath its clean-cut upper, the distinctive ABZORB sole – featuring sculptural SBS pods and a layer of shock-absorbing rubber – is highlighted in the aforementioned “Blue” and “Red” hues respectively. These accent colors also adorn the branded NB tongue, creating synergy across the overall design on both versions. In a new Unboxing video, Hypebeast takes a closer look at the two JD exclusive iterations, showcasing the stand-out features from the drop including the translucent shoebox lid and structured sole. Take a closer look at the pack in the video below or by exploring the retailer’s lookbook via the gallery above. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) Shop the New Balance ABZORB 2000 in “Grey/Blue” and “Black/Red” exclusively on JD’s website and select stores.Click here to view full gallery at Hypebeast