After a two-season hiatus, John Elliott has returned. After taking time to reset, the designer’s eponymous label launched the first delivery of its Spring/Summer 2026 collection yesterday. Continuing that momentum, the brand has announced a new footwear project with HOKA.Introducing the John Elliott x HOKA Rocket X 3. The race-ready sneaker has been reimagined by the two, tapping into Elliott’s Bay Area roots by offering a calm composition inspired by its coastal fog and concrete. While considered through a lifestyle lens, the shoe still delivers key performance elements, from the carbon fiber plate to the single-layer warp-knit upper. In typical John Elliott fashion, branding is kept to a minimum, with HOKA’s bird logo joined by subtle co-branding at the sockliner and outsole.We connected with HOKA’s senior director of global collaborations, Thomas Cykana, as well as John Elliott himself, to explore their alignment, why the Rocket X 3 served as the perfect canvas, and what lies ahead for Elliott’s brand.What about John Elliott’s design language felt aligned with HOKA’s current direction?Thomas Cykana: John’s unique ability to merge athletic references with his minimalist aesthetic makes him the perfect partner for HOKA. His attention to detail and obsession with quality match ours, but also enable us to take a new approach to branding, print, and color. Shared commitments to function and form make for an ideal partnership.Why was the Rocket X 3 the right canvas for this collaboration?TC: The Rocket X 3 embodies uncompromised speed and peak performance for our consumer. That is the same vision John carries into his designs, making the shoe the perfect contemporary canvas for his unique celebration of endurance sports. Together, we’ve created a shoe that can both perform at an elite level and feel at home within today’s post-modern California style“With this [shoe], we wanted to take something that’s typically bright and vibrant and do the opposite.” – John ElliottHOKA’s DNA is rooted in performance. How do collaborations like this shift the brand’s cultural footprint?TC: This collaboration reflects the evolving intersection of performance footwear and lifestyle culture, effortlessly combining utility, wearability, and self-expression. The John Elliott x HOKA Rocket X 3 showcases that we can do so without compromising the industry-leading performance customers have come to expect from the brand.What did HOKA allow you to explore that you haven’t been able to in previous footwear projects?John Elliott: The answer is really simple — it’s performance.Having the opportunity to work on a true race-day shoe really inspired the team and me to train seriously and go after my first marathon. The Rocket X 3 isn’t just something we designed; it’s something we’ve actually used, putting hundreds of collective miles into the model.It’s been incredibly inspiring, and honestly challenging in the best way, to train this hard and build something that supports that level of effort. That’s what made this different.“This collaboration aligns with SS26 in an important way. It’s a marker that the brand is strong, and it’s back.” – John ElliottYou’ve referenced your San Francisco roots with this design. What specific feeling from the Bay were you trying to channel?JE: For me, the Bay Area has always informed my approach to design. I’ve always been drawn to the more desaturated, gray, almost muted nature of certain parts of the city: the fog, the concrete, the coastline. That’s shaped my aesthetic for as long as I can remember.With this collaboration, we wanted to take something that’s typically bright and vibrant and do the opposite. Ground it in earth tones. There’s a subtle reference to tree camo, but it’s super desaturated and simplified. It feels honest to where I’m from.Your brand has been noticeably selective with its public presence lately. Does this collaboration signal the beginning of a new chapter?JE: This collaboration perfectly coincides with the launch of our Spring/Summer collection. The brand did pause for a couple of seasons, and that pause was intentional. It gave us the opportunity to really get underneath the hood and be thoughtful about why and how we do things.The Spring range is entirely new, from the core of the line all the way through fashion. I’m happy to say the brand is intact — the same core team, the same people — still telling stories the way we always have.So yes, this collaboration aligns with SS26 in an important way. It’s a marker that the brand is strong, and it’s back.For those interested in picking up a pair, the John Elliott x HOKA Rocket X 3 is set to drop on March 6 exclusively via John Elliott. From there, a global release on March 13 via HOKA is scheduled at a starting price of $260 USD.Click here to view full gallery at Hypebeast

Gucci Mane is bringing his signature charisma to sneaker culture once again. In a new campaign titled “Right Shoe, Wrong Gucci,” the Atlanta rap icon links with HOKA and Foot Locker for a playful spot that leans into viral internet discourse and turns it into retail theater.The concept riffs on the ongoing jokes comparing Gucci to NBA referee James Williams, transforming a meme moment. It’s really less about lookalikes and more about identity and knowing exactly who you are, and more importantly, choosing the right shoe to match it. The spot unfolds inside Foot Locker, where Gucci walks in searching for new heat and lands on the HOKA Bondi 7 Stealth Tech.At Foot Locker, two workers who just happen to be near-perfect Gucci doppelgängers, communicate exclusively in the Atlanta-rapper’s trademark ad libs. The absurdity builds as the trio mirror each other’s gestures before sealing the moment with a synchronized three-point celebration and Gucci’s unmistakable “Guwop!” It’s a tongue-in-cheek exchange that feels fully self-aware and built for constant replay.Beyond the humor, the campaign spotlights the Bondi 7 Stealth Tech, a street-ready evolution of one of HOKA’s most cushioned silhouettes. With translucent mono mesh uppers and reflective wave graphics built to pop from day to night, the shoe positions itself at the intersection of performance tech and everyday flex. The technical runners have fully crossed over from marathon routes to fashion week sidewalks.Get like Gucci Mane and shop for the new HOKA Bondi 7 Stealth Tech at Foot Locker.Read more at Hypebeast

Name: Mizuno WAVE PROPHECY STRAP 2 “Lime Green,” Mizuno WAVE PROPHECY STRAP 2 “Dark Gray,” Mizuno WAVE PROPHECY STRAP 2 “Off White”Colorway: Lime Green/Green/Brown, Dark Gray, Off WhiteSKU: D1GA2603, D1GA2603, D1GA2603MSRP: ¥24,200 JPY (approx. $155 USD)Release Date: March 6 (Lime Green), April 17 (Dark Gray, Off White)Where to Buy: Mizuno JPMizuno is expanding its seasonal footwear roster with the introduction of the WAVE PROPHECY STRAP 2. Set to debut for the Spring/Summer 2026 season alongside the original model, the new silhouette builds upon its predecessor to deliver a refined and highly functional summer sneaker experience.Designed with an ethos to wrap the foot and let the wind through, the updated model translates the fit theory of track-and-field sprint spikes for everyday urban wear. The shoe’s defining feature is its single-action strap system, which allows wearers to pull the strap for a seamless, locked-in fit. For version two, the brand integrated an upper structure based on the latest sprint spikes, ensuring durability and secure hold while maintaining a lightweight and highly breathable construction.The silhouette is set to launch in three distinct color palettes. A vibrant “Lime Green/Green/Brown” iteration leads the pack, followed by two more versatile options including a “Dark Gray” resembling inorganic architectural materials and a clean, tense “Off-White.” While the tonal gray and white colorways blend seamlessly into everyday styling, the distinct tooling of the Wave Prophecy sole unit continues to make a bold structural statement.Click here to view full gallery at Hypebeast

SummarySupreme and Nike SB officially unveil their latest collaborative footwear project, taking on the classic Air Max 2 CB ’94 LowThe exclusive sneaker boasts a premium leather upper contrasted by perforated reflective mesh underlays and an array of co-branded detailsThe collection drops in three distinct colorways on March 5 globally, followed by a dedicated release in Asia on March 7Supreme has officially joined forces with Nike SB to introduce a brand-new, meticulously detailed iteration of the classic Air Max 2 CB ’94 Low.Made exclusively for the legendary New York streetwear imprint, the collaborative sneaker will be offered in three distinct colorways — black, white and gold. The silhouette is anchored by a premium leather upper that is immediately elevated by striking perforated reflective mesh underlays. Designed for both street-ready aesthetics and functional comfort, the shoe utilizes a durable rubber outsole equipped with a classic visible heel airbag and TPU logos placed at the underheel.Supreme ensures its signature touch is felt throughout the entire design. The heavily detailed construction features a padded mesh and elastic tongue equipped with molded logo eyelets and a prominent rubber tongue logo patch. Additional co-branding includes a debossed Swoosh on the sidewall, embroidered and embossed logos across the heel, and a webbing heel loop stamped with a printed logo. Finishing off the premium execution, the sneaker incorporates a co-branded footbed and a breathable mesh collar and tongue lining.The Supreme x Nike SB Air Max 2 CB ’94 Low drops on March 5 then on March 7 in Asia via the brand’s webstore and brick-and-mortar locations.Click here to view full gallery at Hypebeast

Name: Salomon XA PRO 3D “Vanilla Ice/Blue”Colorway: Vanilla Ice/Blue/Cosmic SkySKU: L49172100MSRP: $150 USDRelease Date: March 3Where to Buy: SalomonSalomon has revealed the XA Pro 3D in “Vanilla Ice/Blue,” a fresh iteration coming in a sky-inspired color palette. The upper is anchored by a breathable 3D open mesh in “Vanilla Ice,” providing a clean, off-white base that highlights the shoe’s complex layering. A structural web of asymmetrical SensiFit™ overlays in “Blue” – a soft, airy blue – wraps the quarters and integrates into the lacing system for a secure, customized fit. This is dramatically contrasted by “Cosmic Sky” accents, a deep purplish-blue that defines the protective toecap, heel counter, and the signature 3D Advanced Chassis nestled between the outsole and midsole.The silhouette is engineered for technical precision, featuring the iconic Quicklace™ system with a dedicated lace pocket on the tongue for a streamlined, snag-free profile. Beneath the foot, a dual-density EVA midsole provides a plush yet responsive ride, while the All Terrain Contagrip® outsole features a multi-directional lug pattern in a tonal blue finish, ensuring superior traction on wet, loose, or hard surfaces.Click here to view full gallery at Hypebeast

Name: Nike ACG Izy SE “Arctic Orange/Dusty Peach”Colorway: Arctic Orange/Diffused Blue-Dusty PeachSKU: IH3750-800MSRP: $135 USDRelease Date: April 5Where to Buy: NikeAs Spring rotations start to lean softer, the Nike ACG Izy SE “Arctic Orange/Dusty Peach” arrives as a clean blend of comfort and outdoor function.A muted suede upper carries most of the visual weight, finished in a dusty mix of Arctic Orange and peach tones. The shape keeps things simple, leaning into a moccasin-inspired build that replaces traditional laces with a streamlined zippered shroud. This design choice offers quick entry and is supported by a soft inner lining that adds contrast without overpowering the tonal palette.Underneath, a Diffused Blue midsole introduces structural contrast, while the speckled outsole adds a trail-ready edge. The inclusion of textured pods and rugged tread patterns suggests reliable grip and stability. The model successfully bridges the gap between lifestyle ease and functional design, reinforcing the brand’s outdoor roots without pushing too far into performance territoryClick here to view full gallery at Hypebeast

Name: Salomon “Red Ashes” PackMSRP: ￥20,900 – ￥34,100 JPY (approx. $133 – $217 USD)Release Date: March 6Where to Buy: SalomonThe Salomon “Red Ashes” Pack gathers three trail-ready silhouettes – XA Pro 3D, XT-Whisper and ACS Pro – through a high-contrast, atmospheric lens. Unified by its evocative “Red Ashes” colorway, featuring rust-red tones and technical detailing.The XA Pro 3D features a rugged mesh upper with supportive overlays, accented by tonal branding along the quarters and tongue. Its lacing system is streamlined for performance, while the midsole and outsole carry a deep red finish that enhances durability and grip. The XT-Whisper leans into a sleeker profile, with layered synthetic panels and translucent effects that highlight its lightweight construction. Branding appears subtly across the tongue and heel, while the laces and sole echo the capsule’s red gradient aesthetic.The ACS Pro rounds out the capsule with a more architectural design, showcasing a mix of mesh and molded TPU elements across the upper. Its quarters and tongue are accented with tonal Salomon branding, while the sole unit combines red and black finishes for a bold, technical look. Across all three silhouettes, the capsule emphasizes a cohesive mood – fiery yet refined – through its consistent use of red hues, matte textures, and performance-driven detailing.Click here to view full gallery at Hypebeast

Name: TBCSKU: TBCRelease Date: 2026Jil Sander unveiled its latest sneaker collaboration with PUMA during its Fall/Winter 2026 show at Milan Fashion Week, offering the world a first glimpse of the upcoming design.This new release appears to be a minimalistic reimagining of PUMA’s H-Street — a cult-classic, Y2K-era sneaker blending track heritage with versatile, everyday appeal. Presented in light ivory and chocolate brown colorways, the sneaker features a streamlined upper with minimal stitching, smooth leather quarters and a stamped tonal Jil Sander logo on the tongue. For a touch of contrast, the ivory variant is paired with a brown rubber sole that exudes a classic retro charm, while the chocolate brown edition is grounded by a dark brown rubber sole for a completely cohesive, tonal finish.Click here to view full gallery at Hypebeast

Name: Veneda Carter x Nike Air Max Muse “Racer Blue”Colorway: Racer Blue-White/BlackSKU: HV9929-100MSRP: $170 USDRelease Date: March 6, March 13, 2026Where to Buy: Veneda Carter, NikeNike and renowned stylist Veneda Carter are officially adding dimension to their ongoing partnership with a striking new colorway of the collaborative Air Max Muse.Serving as the designer’s second expression of the futuristic silhouette, the latest Nike Air Max Muse combines a nostalgic 1990s retro running aesthetic with a contemporary application of color and texture. Pulled directly from Carter’s research at the Department of Nike Archives, the design is heavily inspired by classic running shoes that utilized cool, shiny materials and brighter, eye-catching color palettes.Built to be a versatile statement piece that can be effortlessly styled with any outfit, the sneaker’s softly exaggerated proportions and heightened arch immediately draw attention to the iconic Air technology housed in the heel. Glossy Racer Blue highlights accentuate the shoe’s modern shape, while a metallic silver Swoosh sits prominently against a more subdued, dimpled base pattern. Rounding out the collaborative details, a special jewel Swoosh pendant adds an unexpected flash of high-end flair to the sporty design.The new Nike x Veneda Carter Air Max Muse drops exclusively at venedacarter.com on March 6, followed by a global release on March 13 via Nike SNKRS and select partner retailers.Click here to view full gallery at Hypebeast

Summaryfragment design founder Hiroshi Fujiwara has officially teased an upcoming all-black collaboration on the experimental Nike Air Liquid MaxThe futuristic sneaker features a seamless, reptile-like upper anchored by a radically modified, liquified Air unit that wraps entirely around the soleThe stealthy reveal follows a recent preview by artist Yeat, who debuted a vibrant volt green and black colorway of the unreleased modelAs Nike gears up for Air Max Day 2026, fragment design founder Hiroshi Fujiwara has officially teased a collaborative, all-black iteration of the brand’s experimental new Air Liquid Max silhouette.Following closely behind rapper Yeat—who recently debuted a vibrant volt green and black colorway of the unreleased model in his latest music video—Fujiwara took to social media to reveal his own sophisticated take. Sticking to fragment design’s signature neutral palette, the collaborative sneaker is murdered-out in a stealthy mix of black and anthracite. The futuristic, seamless upper is detailed with a subtle reptile-like texture, while Fragment’s iconic lightning bolt logo is prominently stamped on the tongue to cement the partnership.However, the silhouette’s most defining feature remains its radically modified sole unit. Reimagining Nike’s historic cushioning technology, the Air Liquid Max takes the tube-shaped components seen on recent Dn models and flattens them. This aggressive engineering creates a full-length, liquified Air unit that wraps around the bottom of the shoe like a pillowy crust, completely changing how the cushioning is visually presented and distributed with every step. View this post on InstagramA post shared by Hiroshi Fujiwara (@fujiwarahiroshi)Click here to view full gallery at Hypebeast